This message may not be for you.

In fact, it’s not for many dog trainers.

It’s definitely not for you if you want to be average.

Or slightly above average.

Or even good.

Who is it for?

It’s only for trainers who want to rise above the vast majority of trainers.

This message is for trainers that want to get results that other trainers cannot.

This message is NOT for trainers that fabricate results with stories on social media with zero proof.

Do you want to amaze clients with unique methods that separate you from the rest of the pack?

Most importantly, do you want to train dogs in a way that creates HAPPY dogs that WANT to do things WITH you?

If you’re still reading, then this message is DEFINITELY for you.

How many times have we all heard dog trainers say something like this:

“But Ivan, we are ALL good trainers. We are ALL doing the same stuff. We are ALL getting good results. We should not be competing with each other, or trying to get better results than anyone else. We should all just support each other and appreciate our differences.”

If you think like this, you and I are VERY different.

I love dog training and I want ALL dog trainers to be successful.

To do that, we must all be the best we can possibly be.

Being honest with each other is the first thing our profession needs.

Another thing we need is healthy and serious competition.

Competition brings out the best in all of us. It makes us show and prove

what we can do. It separates the talkers from the doers.

It separates the excellent trainers from the hacks.

The good thing is, it’s not your choice anyway.

You and I live in a highly competitive society.

Human nature is competitive.

Just like in dog training, if you go against nature, you will struggle.

Work with nature, and you will thrive.

Some will say, “but Ivan, there are enough dogs to train for everyone. So there is no competition.”

That is a cop out.

Sure, there are too many dogs to train for one person.

This does not mean dogs should be subjected to trainers just trying to make a buck by teaching half hearted obedience and how to stay on “place” for 5 hours.

There are a lot of dog trainers that are absolutely slammed with business and deliver mediocre at best training.

Too many...

Many trainers deliver total garbage results.

Before you decide to get outraged, take a breath.

You all know this is true.

It is VERY easy to impress a client who doesn't know better.

Fooling someone into thinking you are an expert, when they know nothing, is so easy it should be illegal.

You are not selling widgets.

You are dealing with dogs.

You owe THEM the best of the best.

Your ability to market yourself and make money should NEVER come at the expense of the dogs!

Quoting your monthly income doesn’t impress me. It doesn’t mean you are a good trainer.

It doesn’t tell me that you are truly successful.

It just tells me you figured out the business.

Most of these trainers are more concerned with "the algorithm" than actually being a great dog trainer.

Whenever I hear one of these trainers talk about their huge staff, and their massive facility, and how much money they make, I will offer a blunt response.

So what?

Getting popular by talking on a podcast or posting on social media doesn’t impress me, either.

Talk is cheap.

I want to see what you can do with dogs.

And no matter who you are and how good (or bad) you are right now, I want you to be the best you can possibly be.

Not only for you, but FOR THE DOGS.

Like I said before, this message is NOT for everyone.

Quite a few reading this are not going to like what I am saying.

They will all be in their private Facebook group talking about how big, bad Ivan is “marketing” again.

Most of the wrong people have already stopped reading this by now and are busy cursing me out to their friends.

I’m used to that by now lol.

So, let me get to the BIG POINT for those of you who have stayed with me.

I know you’re still here because you are in search of excellence.

You are in search of being the absolute best you can be.

And most importantly, you want to do it for the dogs, and not for yourself.

It all starts with a fatally flawed and commonly accepted dog training belief.

I hear trainers describe themselves as “all positive,” “force-free,” or “balanced.”

Then there are varying degrees of these labels.

For example, check out social media and you will see things like, “I’m almost all positive but I will tell a dog 'no'” or, “I’m balanced and use tools, but I use mostly positive reinforcement.” Or, “I don’t believe in cookie training.” And on and on...

Basically, everyone is describing where they fall on a spectrum that lies between all positive and someone who hammers dogs.

The BIG PROBLEM with this, is it assumes this is the only spectrum.

It assumes the only way to train dogs is by focusing on getting behaviors

by reinforcement and punishment.

The use of the four quadrants.

Well, what if there was another way?

A better way that transcends this common linear thinking about how dogs learn, that operates on a completely different level?

I have good news for you.

There is.

Training Without Conflict® trainers do not fit anywhere on that spectrum above.

Their understanding and approach to dogs is not based on getting behaviors by reinforcing and punishing.

Instead, we evaluate the individual dog and base their learning, training, behavior modification and relationship on their genetics.

The way nature intended.

We discover what the dogs are already programmed to do.

Things they love to do because it is deeply ingrained in their DNA.

We use that information to tap into those things and enhance them.

After the dog is loving expressing themselves the way nature intended, we focus and attach what they like into things we want the dog to do

WITH us.

By doing this, the things we do with the dogs become self-reinforcing and we can cut out the need for external reinforcers in many cases.

This is the ultimate achievement in dog training!

Another thing trainer’s love to bring up when I talk about this stuff is bad behaviors.

“But Ivan, all that stuff is cool if you want flashy obedience, but I get bad dogs and need to stop behaviors…”

What you will find interesting is that many of these innate urges lead dogs down bad paths.

If you allow a dog to express their urges without guidance, this is where we run into problems.

Dogs start chasing cars, bikes, barking excessively, lunging at people and dogs, digging holes, licking, chewing, all kinds of neurotic and destructive behavior including aggression.

Finding the REAL genetic cause of the problem, and guiding it into something productive will often lead to incredible changes in that dog.

This is why TWC Trainers are able to achieve results that many trainers cannot.

This is why TWC Trainers succeed with dogs that other trainers have failed.

One of the BIGGEST mistakes is attempting to suppress these dogs.

Many trainers try to just “correct” away all these issues.

Trainers love to force dogs to be “calm” at all times.

Discovering, understanding, and guiding the root cause to why dogs do these things is a much better approach.

Not to mention, this approach makes dogs extremely happy doing the things they were born to do in very constructive ways.

Training and behavior changes come from within the dog.

They do not come out of a fear of punishment, or an expectation of reward.

They come as individual expressions of who the dog is.

Let me be crystal clear about this.

This is NOT about perfecting your timing or when to mark a behavior and give reinforcement or punishment.

Not even close.

If that is your approach right now, you will be blown away by what TWC is doing.

As long as you are labeling yourself as “all positive,” “balanced,” “LIMA” or whatever the hell people are saying now, just to show people where you fit in on that archaic spectrum of getting behaviors by reinforcement and punishment, you are missing the boat.

There is a whole other dimension of learning, training, and behavior modification that will differentiate you from the rest and help you get results you don’t even think possible right now.

The first step is changing the way YOUR level of thinking.

Understanding that there is so much more to dog training than focusing on getting behaviors through reinforcement and punishment.

Knowing that there is a very different and better way.

Then taking that first step to find out what it is.

If you have read this far, you are exactly who this message was for.

What I’ve said here makes sense and you want to know how to start doing this with dogs as as soon as possible.

You can get the information by simply clicking the link below.

Knowing how to control and guide dogs through their genetic make-up is the most powerful thing I know and has lead to me winning 15 National and 2 World IGP titles.

It has also allowed me to help countless pets and shelter dogs with serious behavior issues.

One of my favorite shelter dogs to work with are pit bulls.

The changes we make with these dogs is often dramatic.

I wonder what you can do with this same information...

My next course begins soon.

Will you be there?